Building a Strategic Fundraising Program

​​To save land, you need relationships, you need trust, you need a vision — and you need money. As one land trust leader put it, “Land is a problem that money can solve.”​ 

​A lot of us find fundraising a challenge. Part of it is that we just don’t like to ask for money. But, at its best, fundraising is about more than going after money. If you want to have more fun — and more success — with fundraising, remember that you’re giving people the chance to invest in their values and realize their dreams. People want to make better communities and you’re helping them do that. ​

​But there’s still the million-dollar question: How do you raise money?​ 

​The Land Trust Alliance is excited to provide a new short-course for Connecticut land trusts to learn how to build a strategic fundraising program. During four 75-minute virtual sessions, we’ll cover basic fundraising concepts, basic planning protocols, tools to develop strategic fundraising plans, approaches to fundraising from individual donors and funders, fundraising events and more to give you the tactics you need to better engage with people and raise more money. Additionally, to extend your learning, we will hold three optional peer calls post-training. This training is being led by David Allen of Development for Conservation.​ 

Learning sessions will be held virtually on Zoom from 6 to 7:15 p.m. Eastern on Aug. 9, 16, 23 and 30.

​Can’t make one of the dates? All registrants will receive recording links within a week after each session.

​The cost of this training is over $200 per person, but thanks to the generous support of the Peter and Carmen Lucia Buck Foundation, your cost is $50 as an Alliance member or $75 for non-members. If cost is a barrier to your participation, please reach out to Jen Plowden. There are a limited number of scholarships available.