Communications
Land trusts need to elevate land conservation as a priority within their communities.
The Land Trust Alliance, in partnership with its land trust members, is pilot testing a national marketing campaign called "Gaining Ground" in April of 2022. We have created this toolkit, based on extensive market research and in consultation with a group of pilot land trust partners, to help land trusts participate in the Gaining Ground campaign. Together we can grow support for land trusts and increase understanding of the critical role that land conservation plays in building strong communities and a healthier planet.
This topic relates to the following component of Land Trust Standards and Practices: