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    Building deep and wide support for conservation.

    What do you want to see happen? Whatever your vision, to achieve it, you’re going to need people on your side. People who love the land. Who act. Who give. Who vote. And to engage with people, you need to communicate.

    There is increasing pressure to convert land, and land trusts need to get more supporters to meet these growing threats. That’s why when we think strategically about our goals, we come to this conclusion: We need to connect with more people. That puts communications at the core of our work.

    At a land trust, connecting with people is everyone’s job.

    Communication skills includes

    • Telling a story

    • Managing websites

    • Media relations

    • Brand management

    • Video and media creation

    • Social media

    • Graphic design

    • Print material

    • Messaging

    And you can use Land Trust Alliance resources and tools below to get better at any of them. 

    Communications

    Programs & initiatives

    Gaining Ground toolkit

    The Land Trust Alliance, in partnership with its land trust members, is pilot testing a national marketing campaign called "Gaining Ground" in April of 2022. We have created this toolkit, based on extensive market research and in consultation with a group of pilot land trust partners, to help land trusts participate in the Gaining Ground campaign. Together we can grow support for land trusts and increase understanding of the critical role that land conservation plays in building strong communities and a healthier planet.

    Relevant Standards & Practices

    This topic relates to the following component of Land Trust Standards and Practices:

    Resources for Communications

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