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    Event

    Building a Strategic Fundraising Program

    River surrounded by fields, with blue sky above it with a few clouds. Clouds are reflecting in the river.
    Event Date
    February 9–23, 2023
    Source
    Land Trust Alliance
    Location
    Virtual
    Instructor
    David Allen, Development for Conservation
    About This Event

    Fundraising involves both heart and mind. While cultivating relationships matters most, effective fundraisers expand their impact and raise more money by thinking strategically about all fundraising activities.

    Learn how to build a strategic fundraising program for your land trust during three two-hour sessions Thursday mornings between Feb. 9 and Feb. 23. We’ll cover membership systems, major gift development, capital campaigns, events, donor strategies, planned giving and more to give you the tactics you need to better engage with people and raise more money.

    Thanks to generous underwriting, this series is $100 for members or $150 for non-members per connection.

    Event information

    In advance of our first session, you will receive Zoom login information. If you registered but are missing this information, please email Laura Eklov. Can’t make one of the dates? All registrants will receive recording links within a week after each session.  

    Agenda

    Thursday, Feb. 9 | 10 a.m. – noon Eastern 

    • Fundraising planning

    • Fundraising “101”

    • Membership systems 

    Thursday, Feb. 16 | 10 a.m. – noon Eastern 

    • Major gift development

    • Readiness and building blocks for capital campaigns

    • Role playing

    • Donor strategy

    Thursday, Feb. 23 | 10 a.m. – noon Eastern 

    • Innovative fundraising ideas

    • Events and other transactional fundraising

    • Planned giving

    About the instructor

    Development for Conservation, LLC assists conservation organizations raising money from individual donors by improving renewal, cultivation and major gift systems. David Allen brings 30 years’ experience to the practice, devoting his career to helping organizations pursue excellence in all aspects of their conservation endeavors.