Document / Web Link

A Guide to Diversity, Equity And Inclusion in Communications

Posted 2020
Source
Forbes
Author
Marissa Moran Gantman
About This Web Link

When it comes to diversity, equity and inclusion (DEI), organizations must respond not only in their hiring and human resources practices but also in their marketing and communications. The way we communicate translates through words and pictures and can either reflect the people we work for and with, or it can reinforce discrimination and marginalization of specific groups of people.

Now more than ever before, consumers and clients are paying attention to how brands are telling their stories and who they are including or excluding.

This short guide is meant to help professionals — in particular, those at nonprofits and mission-driven organizations — represent people in an inclusive and ethical way across external communications and branded content.