Sample Strategic Communications Plan

Triangle Land Conservancy offers tips for planning events that communicate the benefits of land conservation to new audiences.

Northern Virginia Conservation Trust created this communications plan to describe how it would infuse a climate-forward communications strategy into its branding, outreach and materials.

This blog argues that we shouldn't discount the power of "fluff" to reach new audiences, raise the profile of your organization and inspire readers to learn more about your work. It includes tips for how to share your stories with media outlets.

Land trusts can use this online guide to help create a climate change communication strategy as your organization’s human and financial resources allow.

Identify specific conservation priorities consistent with the land trust’s mission and goals.

Land trusts typically must manage multiple projects and make hard choices among worthy prospects. Making decisions can be challenging if you lack a comprehensive land protection strategy for your region. This document lays out the benefits of developing a strategic conservation plan.

If your land trust has discussed or begun to explore the goal of “diversifying your audience,” climate change communication is a smart approach to building relevance and authenticity with non-traditional conservation enthusiasts who may not have otherwise engaged with your land trust.

While each strategic land conservation plan will be unique, there are certain topics that should be included in all plans. Each of the suggested outline topics is accompanied by a general estimate (high, medium or low) of the intensity of resources (time or money) that the topic requires from the land trust. Items that the land trust has already created or can easily generate in-house are rated as low intensity.