Developing a Communications Product
Source
About This Document
These three critical steps will ensure you develop an effective communications product.
© 2022 Land Trust Alliance, Inc. All rights reserved.
Membership Required
This resource is a Land Trust Alliance member benefit for the staff, board and volunteers of land trust and affiliate member organizations, and Alliance donors at the Protector level.
Explore related resources
- Alliance members: $70.00
- Non-members: $100.00
Climate Communications Product Analysis: Maine Coast Heritage Trust
The accredited Maine Coast Heritage Trust created this fundraising product, which highlights some best practices in climate communications. Here's how this product showcases these recommendations for communicating about climate change
Climate Communications Product Analysis: Vermont Land Trust
The accredited Vermont Land Trust created this annual report article, which uses some best practices in climate communications. Here's how this product showcases these recommendations for communicating about climate change.
Climate Communications Product Analysis: Tug Hill Tomorrow
The accredited Tug Hill Tomorrow created these webpages, which use some best practices in climate communications. Here's how this product showcases these recommendations for communicating about climate change.
Work Product Doctrine
Land trusts threatened with or considering pursuing litigation should understand the protections afforded by the work product doctrine to accommodate transparent and frank communications with attorneys. The work product doctrine is an evidentiary rule that protects written or oral materials from disclosure to an adverse party if they are prepared by or for an attorney, in anticipation of litigation. It allows attorneys to develop their legal theories in connection with litigation without fear that the opposing party might discover them. This document details the elements of the work product doctrine and offers practical suggestions on how to work with the work product doctrine while preparing for litigation.
Sample Strategic Communications Plan
Creating a strategic communications plan can help guide your organization’s communications efforts by helping to identify your priority communications goals and audiences and outlining a framework for understanding and implementing your communications strategy.
Sample Climate Communications Plan
Northern Virginia Conservation Trust created this communications plan to describe how it would infuse a climate-forward communications strategy into its branding, outreach and materials.
Developing the Next Generation(s) of Conservation Leaders
Are you developing a strong pipeline of leaders, donors and volunteers who will support your organization in the future? There are easy steps you can take today to tailor your communications and outreach to meaningfully engage a younger demographic and create future leaders and ambassadors.
How to Develop Emotional Intelligence Using Mindfulness
Mindfulness can help you develop better relationships and become a more effective leader. Here are three tools to help you get started.
Building a strategy
It is important to be intentional with your climate messaging. A climate communications strategy can be built into your current plan or a newly developed organizational communications plan.