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    Finding value in 'fluff'

    Posted 2017
    Source
    Land Trust Alliance
    Author
    Kirsten Werner
    Photo of a field surrounded by trees with flowers and grass.
    About This Document

    This blog argues that we shouldn't discount the power of "fluff" to reach new audiences, raise the profile of your organization and inspire readers to learn more about your work. It includes tips for how to share your stories with media outlets.

    Kirsten Werner is director of communications at Natural Lands.

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    These resources are provided "as is" for informational purposes only, without warranty of any kind. They do not constitute legal or professional advice and do not create an attorney-client relationship. They may not reflect current legal developments and should be adapted for your organization with qualified professional help. The Alliance is not liable for any damages arising from use of or reliance on these resources. Views in individual posts and third-party links/logos are not Alliance endorsements. The Alliance is committed to equal opportunity and does not condone unlawful discrimination.

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    This resource is a Land Trust Alliance member benefit for the staff, board and volunteers of land trust and affiliate member organizations, and Alliance donors at the Protector level.