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    Finding value in 'fluff'

    Posted 2017
    Source
    Land Trust Alliance
    Author
    Kirsten Werner
    Photo of a field surrounded by trees with flowers and grass.
    About This Document

    This blog argues that we shouldn't discount the power of "fluff" to reach new audiences, raise the profile of your organization and inspire readers to learn more about your work. It includes tips for how to share your stories with media outlets.

    Kirsten Werner is director of communications at Natural Lands.

    © 2017 Land Trust Alliance, Inc. All rights reserved.

    Membership Required

    This resource is a Land Trust Alliance member benefit for the staff, board and volunteers of land trust and affiliate member organizations, and Alliance donors at the Protector level.