Document

Finding value in 'fluff'

Posted 2017
Source
Land Trust Alliance
Author
Kirsten Werner
Photo of a field surrounded by trees with flowers and grass.
About This Document

This blog argues that we shouldn't discount the power of "fluff" to reach new audiences, raise the profile of your organization and inspire readers to learn more about your work. It includes tips for how to share your stories with media outlets.

Kirsten Werner is director of communications at Natural Lands.