Making the Most of Video to Tell Your Stories

You already know that video is an incredibly effective medium for telling your story, but the challenge is what to do about it. When we talk about video today, we’re talking about so much more than reusing the one you filmed for last year’s fundraiser. From the explosion of video content online to the demand for virtual programming during the pandemic, every organization has needed to rethink its approach to video.

In this highly interactive workshop, Brandon Hayes and Patrick Williams of Bold Bison Communications and Consulting will start with a primer on how you can think about video before exploring the ways it can be an asset throughout your organization. Learning from each other’s experiences, we’ll develop recommendations for how you can incorporate video more frequently in your storytelling. This facilitated discussion will help clarify and simplify what can often feel like an enormous project of using video.

Here’s a look at what we will cover:

• Producing video content to serve multiple goals at your land trust.

• Integrating video production into your organization’s culture.

• Assessing capacity and determining the right way for your organization to invest in video.

This webinar was made possible by the U.S. Fish and Wildlife Coastal Program.

Participants in Land Trust Alliance events should review and agree to the Alliance Code of Conduct.