Recommendations for Communicating about Climate Change

Posted November 9, 2022
Mass ECAN Climate Communications Expert Work Group
Bridget Macdonald
About This Document

Before considering any guidance on communication, remember that the first step to developing effective messaging on any topic is to identify who specifically you are trying to reach — the target audience — and what specifically you want them to do in response — the desired outcome.

Here are five research-based recommendations to help you communicate more effectively about climate change.

This product was created by Bridget Macdonald and the Mass ECAN Climate Communications Expert Work Group, with input from Meaghan Guckian and Environmental decision-making lab at UMass for the Land Trust Alliance.