Effective Cross-Cultural Communication

Webinar Date
May 7, 2:00 p.m. – 3:30 p.m. EDT
Land Trust Alliance
Jasmine Williams, Parson Williams Group
A hill that is grassy with clouds behind it and trees on the right side.
About This Webinar

​​The ability to build deep and meaningful connections is a necessary and valuable skill for land trust staff, volunteers and board members. Effective cross-cultural communication enhances our ability to interact with and create impactful programming across cultural similarities and differences related to race, age, ethnicity, nationality, class, working style, sexual orientation or other aspect of cultural identity. Jasmine Williams of Parson Williams Group will help land trusts that are seeking to expand their knowledge and build skills around community-centered conservation practices that engage the principles of diversity, equity and inclusion. There will be time to discuss perceived barriers and challenges to effective cross-cultural communication, as well as a skill-building activity.

​Here’s a look at what we will cover:

  • ​Expanding our ideas about cultural similarities and differences.

  • ​Examining how cultural lenses impact bias, assumptions, and stereotypes.

  • ​Identifying and addressing barriers to communication, such as value conflicts.

  • ​Ethnocentrism (the idea that our way is the "right" way or the "default/norm").

  • ​Building skills around cultural humility and cultural intelligence.

  • ​Strengthening communication and engagement through a cross-cultural lens. 

This webinar is included in the 2024 All-Access Pass.

Participants in Land Trust Alliance events should review and agree to the Alliance Code of Conduct.

Note: The live broadcast of this webinar included time to discuss and complete handout activities in breakout groups. We recommend pausing the recording and reflecting on the discussion prompts and completing the handout activities on your own, or with a co-worker.