Practice 1B: Mission, Planning and Evaluation

Practice 1B includes three elements:

1. Adopt a mission that advances conservation and serves the public interest

2. ⬤ Establish strategic goals for implementing the mission, and then review and update

   them, as needed, at least once every five years

   1. a. Revisit the mission during the strategic review to confirm it is relevant

3. Review programs and activities at least annually to ensure they are advancing the

   strategic goals and make adjustments, as appropriate

⬤ Accreditation indicator element | ■ Terrafirma enrollment prerequisite | ▲ Required for both