Audiences and communications

Connecting with new audiences is critical to a land trust’s success, but if you don’t know who your potential audiences are, or worse, how to listen to and engage with them, you won’t achieve your goals. The resources and tools in this section can help you assess your website, social media, news articles, blogs, presentations and other forms of communication and take actions to ensure you are using language and images that are inclusive, respectful and authentic — and that elevate the voices, agency and expertise of community leaders.