Why Raise Money?

This publication provides tools, tips, exercises and case studies to help land trusts successfully solicit money from individuals, who generally provide the most plentiful, accessible and flexible funding, especially those people from the community connected to the benefits the land trust provides.

There are a hundred things an organization can do to raise money, but considerably fewer that make sense for a given land trust at any given time. This document presents a menu of strategies with an exercise designed to help you choose what is right for your land trust.

This guidance covers Practice 5C: Fundraising Plan.

To further understand how fundraising works, it is worthwhile to explore what motivates people to

give. Charitable actions reveal important core values that people bring to the community. These

values are reflected in an individual’s philanthropic “face.”

This is a statement of ethics can be used as a starting point and is from the accredited Hudson Highlands Land Trust.

The Land Trust Alliance is excited to provide a new short-course for Connecticut land trusts to learn how to build a strategic fundraising program.

This toolkit contains actionable information on why building equitable and sustainable partnerships is important, how to find and evaluate potential partners, and what practices are best for building good partnerships.

Land Trust Standards and Practices, Practice 6A. Fiscal Health, includes five elements. This module addresses Practice 6A3: Assess the nature and variability of revenue and seek to diversify funding sources.