How to communicate effectively regarding land conservation agreements
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About This PDF
Communicating effectively with landowners about land conservation agreements (technically, conservation easements) is essential to building support. These language and messaging recommendations are based on a representative national survey of American voters commissioned by The Nature Conservancy in 2024 and conducted by a bi-partisan research team.
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These resources are provided "as is" for informational purposes only, without warranty of any kind. They do not constitute legal or professional advice and do not create an attorney-client relationship. They may not reflect current legal developments and should be adapted for your organization with qualified professional help. The Alliance is not liable for any damages arising from use of or reliance on these resources. Views in individual posts and third-party links/logos are not Alliance endorsements. The Alliance is committed to equal opportunity and does not condone unlawful discrimination.
For accreditation-related materials, please also consult the Land Trust Accreditation Commission website.