Communicators’ Network Meeting

Event Date
December 9, 2:00 p.m. EST
Land Trust Alliance
One hour
About This Event

Dear Laura,

What do Americans know, think and believe about our nation’s waterways? Who takes action — and what messages move them?

Join us for the next 2022 Communicators’ Network meeting, where Eric Eckl, owner of Water Words That Work, will present the results of a March 2022 national survey designed to test the public’s knowledge, uncover their opinions and identify ways to move them to action on behalf of rivers, lakes, streams, wetlands, estuaries and oceans — and share how conservation organizations have moved the needle since the last water-focused survey in 2015.

Eric’s presentation will probe the difference between perspectives of conservation practitioners and the “general public” — a sample of 1,000 Americans whose demographics closely matched the U.S. population as a whole — and provide insights to guide fundraising, volunteer recruitment, advocacy and behavior change programs. And we’ll leave plenty of time for questions and discussions.