Communicators’ Network Meeting

What do Americans know, think and believe about our nation’s waterways? Who takes action — and what messages move them?

In our 2022 Communicators’ Network meeting, Eric Eckl, owner of Water Words That Work, presented the results of a March 2022 national survey designed to test the public’s knowledge, uncover their opinions and identify ways to move them to action on behalf of rivers, lakes, streams, wetlands, estuaries and oceans — and share how conservation organizations have moved the needle since the last water-focused survey in 2015.

Eric’s presentation probed the difference between perspectives of conservation practitioners and the “general public” — a sample of 1,000 Americans whose demographics closely matched the U.S. population as a whole — and provided insights to guide fundraising, volunteer recruitment, advocacy and behavior change programs.

Land Trust Alliance members and donors can watch the recording of the session below by logging into the Resource Center.