Are Websites the Next Payphones? Understanding the Changing Role of Websites in the Platforms-First Era
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About This Webinar
When was the last time you read a website and when was the last time someone mentioned they read your website? As users increasingly seek immediate answers, time spent browsing is plummeting and the nature of websites is changing dramatically. With tech companies barreling towards a future none of us want, it begs the question — are websites at risk of becoming altogether obsolete?
Join Bold Bison for an interactive and thought-provoking session where we’ll step into the shoes of our users to unpack what they want from our websites and how to build around the user experience. We’ll evaluate Search Engine Optimization strategies for generative AI summaries and explore easy steps to make your site accessible to broader audiences.
With a mix of breakout and full group discussions, this workshop will give you an overview of these challenges, as well as the tools to future-proof your web presence, building a site your users return to regularly. We’ll conclude with an exercise to help you identify and plan out steps you can take to help users find the information they're looking for quickly, from preserves and trails to events, volunteering and more!
This event is part of the 2026 Online Learning Pass.
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