The More Things Change, the More They Stay the Same
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About This Webinar
Between the accelerating impacts of climate change, a greater focus on equity, and the impacts of the pandemic many land trusts have fundamentally evolved their approach to their work. As a result, they’re often left feeling like their 10+ year-old branding just doesn’t quite reflect the work they’re doing for their communities today. Sound familiar?
This can lead to an inclination for a rebranding – which is then itself met with the daunting realization of what a rebranding will require in terms of time, resources, stakeholder engagement, and messaging. But the challenges of a rebranding shouldn’t prevent you from asking tough questions about your existing brand or thinking creatively about how you can build on what you’ve already got.
Join us for a highly interactive and engaging workshop, where we’ll take a close look at what branding is (and isn’t); think through strategies to assess the strengths and weaknesses of your brand; and share a perspective on how to approach the idea of a brand update within your land trust.
By the end of this session, we’ll have an understanding of:
How to assess your brand and what it says about your land trust
The difference between rebranding and updating your brand
How and when to approach your board or executive team about revisiting your branding
- Alliance members: $70.00
- Non-members: $100.00
- Alliance members: $70.00
- Non-members: $100.00
Reenergizing Your Board
Join us in this engaging session as we explore and co-develop strategies to help your board maintain momentum through this era of exhaustion.
July Lunch & Learn: Building your brand with video
Every organization wants to inspire and inform the wider world about their mission, but how can you get people to pay attention to your message? In this session, we’ll explore what makes good storytelling and how it may be harnessed using short videos to win hearts and minds.
Introduction To Land Trust Work for New Board Members
You’ve joined the board of a land trust — wonderful! What’s next? In this webinar, you’ll take a look under the hood to learn what land trusts do, how they do it and how you fit in.
Climate Impacts on Water Quality
In this short course, we’ll examine the synergies between climate, water and land protection. We’ll walk you through a strategic process to focus your efforts and explore resources that can guide and fund your work.