About This Document
When you’re working to change policy outcomes, media stories can make your message more powerful. Stories in newspapers, TV, radio, blogs and other types of earned media help you reach people outside your own network, engaging them with upcoming policy decisions. And when constituents start paying attention, elected leaders pay attention too.
Advocacy campaigns also create opportunities for media coverage that raises your profile in your community and leads to new connections. Here are some tips for getting good media coverage of your advocacy work.
© 2014–2022 Land Trust Alliance, Inc. All rights reserved.