Media outreach for advocacy

Posted 2014 Reviewed August 18, 2022
Land Trust Alliance
About This Document

When you’re working to change policy outcomes, media stories can make your message more powerful. Stories in newspapers, TV, radio, blogs and other types of earned media help you reach people outside your own network, engaging them with upcoming policy decisions. And when constituents start paying attention, elected leaders pay attention too.

Advocacy campaigns also create opportunities for media coverage that raises your profile in your community and leads to new connections. Here are some tips for getting good media coverage of your advocacy work.