Introduction to Design Principles for Interpretive Signs

Webinar Date
February 7, 2:00 p.m. – 3:30 p.m. EST
Land Trust Alliance
Andrea Denham
A woman pushing a stroller with a child in it and two children with her, and a runner passing them on a trail
About This Webinar

​​If you allow public access on your organization’s land, you’ve probably wondered how to use trails and public access to engage visitors and if signage can help. Or you may be doubting the need for signs – is the cost of design, upkeep and replacement worth the investment if people don’t read them? ​

​Self-guided interpretive media, such as wayfinding or educational signage on trails, is an important tool for land trusts to meet their goals while providing a positive visitor experience. For signs to be effective, stewardship and communications staff must think beyond typical graphic design, marketing or other forms of “standard” visual media. ​

​In this webinar, Andrea Denham of ADenham Consulting & Interpretive Design will show how holistic interpretive strategy incorporates specific principles of design with your goals in order to facilitate an impactful visitor experience.  ​

​Here’s a look at what we will cover:

  • ​Principles of self-guided interpretive media design that have the most profound impact on the visitor experience of outdoor recreation participants. 

  • ​Basics of interpretative strategy for property management.

  • ​Considerations for materials and placements that will help your signs have maximum impact.

This webinar is included in the 2024 All-Access Pass.