Creating Video for Impact

Stories have the unique power to both engage new audiences and re-engage supporters. The opportunity to find and tell powerful stories connects supporters to your mission and values. As you take time to highlight the success stories of your organization, you’ll motivate your teams to find and tell more of them.

We hope this guide will inspire you to produce compelling videos for advocacy and fundraising. It is time that we go beyond the “I came, I saw, I saved the land” or “leaf floating down a stream with orchestral music” type of videos we see all too often.

Here, we will take you on a journey to understand:

• Why use video

• What are your goals, audience, purpose and environment

• What are the key principles of storytelling

• How to apply those principles

• How to avoid common mistakes

• Build a culture of storytelling

• How to plan and produce a successful video

Check out this video to get a summarized version of the steps we’ll be taking you through.