Document / Toolkit

Communicating about climate change

Posted November 10, 2021
Land Trust Alliance
Mary Alice Holley, Conservation Trust for North Carolina
Sun setting over a field with farm buildings on the horizon
About This Toolkit

Land trusts may decide to communicate about climate change because they are doing climate-related work and need to secure support and resources for that work. They may feel they need to raise awareness among their supporters about how climate change threatens their work. And they may want to attract new supporters who have an interest in climate issues. Finding the promise, rather than the peril, in climate communications takes a bit of research and effort but the rewards are sure to outweigh the costs. This resource is designed to start you off on the right track. 

Land trusts can use this online guide to help create a climate change communication strategy as your organization’s human and financial resources allow. Visit each page to find tips, action steps and examples for effectively bringing climate action into your communications. 

We give special thanks to Merck Family Fund for generous grant support to develop this important resource for land trusts and to Mary Alice Holley from Conservation Trust for North Carolina for providing tools for this guide and sharing her expertise in and experiences with climate communications in CTNC’s direct work and through her engagement with other land trusts.