Advocacy for Conservation Success

Webinar Date
November 10–17
Land Trust Alliance
About This Webinar

How can advocacy advance your conservation goals?

At its core, advocacy is the act of creating, cultivating and building relationships with elected officials. It also serves as an essential element for any land trust looking to achieve success. A thoughtful advocacy plan can help a land trust engage with lawmakers on a specific piece of legislation that impacts one’s work, advance short and long-term conservation goals such as advocating for increase government funding and address community needs. Unfortunately, still today, many land trusts choose to not advocate because of inaccurate assumptions associated with the practice. 

To help clear up these misnomers and showcase how important the practice is for a land trust’s long-term success, the Land Trust Alliance and our state land trust association partners invite Midwest land trusts staff and board members to join us for a two-part series we’re calling “Advocating for Conservation Success.” Over two consecutive weeks, participants will learn the ins and outs of advocacy and will leave with a greater understanding for how they personally can become stronger advocates for the private land conservation cause. Topics will include: 

  • Defining public policy advocacy

  • Showcasing the multitude of benefits that advocacy offers to land trusts

  • Hearing success stories from leading advocacy voices in the Midwest region

  • Analyzing advocacy best practices including the use of traditional and social media, events and traditional lobbying and coalition tactics

  • Developing a method for building a customized advocacy plan

  • Reviewing existing advocacy services provided to all Alliance members

You’ll leave with a greater understanding of how advocacy can advance your land trust’s short- and long-term conservation goals alongside your community’s needs. Empower yourself and your team to increase public funding for your work by becoming better advocates for land conservation!


This training will include two sessions hosted on Zoom, Nov. 10 and Nov. 17, both from 1 – 2:30 p.m. Eastern.


The following individuals will lead this two-part series.

  • MaryKay O’Donnell, Midwest senior program manager at the Land Trust Alliance

  • Robert Schwartz, senior government relations program manager at the Land Trust Alliance

The series will also include several guest presenters representing Midwest land trusts, state association and national conservation organizations.

We’re strongest when we advocate together

Advocating for Conservation Success is a collaborative effort between the Land Trust Alliance and Midwest State Land Trust Associations: Coalition of Ohio Land Trusts, Gathering Waters: Wisconsin’s Alliance for Land Trusts, Indiana Land Protection Alliance, Missouri Land Trust Coalition and Prairie State Conservation Coalition.