30x30 toolkit

Land trusts across the country are setting new and bigger goals as part of a global movement to increase the pace of conservation and address challenges such as climate change, loss of habitat and agricultural lands, and to ensure equitable access to the land.

The Message Box helps you take the information you hold in your head about your work and communicate it in a way that resonates with your chosen audience.

Creating a strategic communications plan can help guide your organization’s communications efforts by helping to identify your priority communications goals and audiences and outlining a framework for understanding and implementing your communications strategy.

Triangle Land Conservancy offers tips for planning events that communicate the benefits of land conservation to new audiences.

You can help build support for 30x30 and counter disinformation while you build — or strengthen — your land trust’s relationship with local media by writing a letter to (or op- ed for) your local newspaper. This document offers guidance to assist you in crafting such a piece.

Is your land trust planning for the 2023 Farm Bill? Join We Conserve PA for a presentation and Q&A session with Land Trust Alliance Government Relations staff who will share information and resources to keep land trust community priorities top of mind as lawmakers build the next Farm Bill.

Stories have the unique power to both engage new audiences and re-engage supporters. This guide will inspire you to produce compelling videos for advocacy and fundraising.