Social Media Specialist
Land Trust Alliance
The Land Trust Alliance is the voice of the land trust community. As the national leader in private land conservation policy, standards, and education, we work passionately to support land trusts across America so they can save more land and better serve their communities.
Our natural places and working lands are a lifeline to clean air, water, food and good health. These lands also bring us together, inspire us and provide opportunities to recreate and recharge. The land trust community is a crucial component in this equation. With important places under continual threat, land trusts need access to the best tools, information and policy advocates. Armed with a diverse network and valuable resources, the Alliance is the land trust community’s source for the knowledge and capabilities they need to reach their goals. From tax and funding policies on Capitol Hill to innovative ideas, partnerships and initiatives, we ensure our land trust members can always be heard and achieve more.
The Alliance is seeking to elevate land conservation as a priority nationwide. We envision a reenergized, more relevant conservation movement in which land trusts join with partners that have not traditionally identified as conservation organizations, including from the for-profit sector, around our shared interest of protecting special places.
Summary
The Social Media Specialist is a member of the Communications team, reporting to the Senior Manager of Digital Communications. This person will be responsible for developing and curating content to enhance our growing online presence across a variety of current and emerging social media platforms. This position requires passion for content creation, an eye for photography, videography and design, and having a finger on the pulse of social media trends. The ideal candidate will work to build brand awareness, amplify thought leadership and grow our audience through engagement and community management.
The Social Media Specialist will partner with the Communications team and external contractors to create and implement an organic and paid social media strategy for the Land Trust Alliance’s new national digital marketing campaign designed to elevate land conservation as a priority nationwide. The Manager will be responsible for creating and maintaining the voice of the Land Trust Alliance on social media channels and aligning that voice with other communications channels.
Specific Responsibilities
Develop a full-year, month-by-month social media calendar to align with key Alliance initiatives and environmental dates.
Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news) on multiple platforms including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok.
Serve as the go-to expert for the Alliance’s social media strategy.
Work with the Communications team and external consultants to determine, plan and coordinate appropriate amplification efforts for social media, including organic and paid, while developing and managing budgets.
Track campaign effectiveness, provide ongoing analytics and reports, and provide insights and solutions for ways to increase the Alliance’s social media impact.
Work with staff across the organization to identify and develop stories from land trusts and other stakeholders for social media in a variety of formats including, but not limited to, photo, text, video and animation.
Identify when and where thought leadership content from staff and other stakeholder personal pages should be shared or cross-posted on organizational channels.
Track, react and respond to industry, news and social media trends and lead social media strategists and identify new opportunities for engagement.
Ability to manage multiple projects and the ability to work efficiently and transition between projects as needed is a must.
Increase social media followers and engagement across all channels through paid and organic social media activity.
Serve as multimedia administrator by managing user accounts and passwords, updates and upgrades, video uploads and libraries.
Coordinate with photographers, videographers, designers and other contractors to create high-quality social media content.
Qualifications
3-5 years’ experience working in social media, with nonprofit experience preferred.
Deep knowledge of the social media landscape with a passion for creating fresh ideas and innovative storytelling.
Basic graphic design experience and proficiency with Photoshop — video editing software experience preferred — and must be able to create compelling content autonomously.
Excellent written and oral communication skills.
A proven track record that demonstrates planning, follow-through and follower growth.
Experience with specific social media tools including, but not limited to, Twitter, LinkedIn, Facebook, YouTube, Instagram and TikTok, as well as scheduling tools (Hootsuite), media database tools (MuckRack) and website content.
Experience with nonprofit social media channels preferred.
Comfortable voicing opinions and ideas as part of a collaborative and integrated team.
An ability to remain cool under pressure and take on multiple projects and aggressive deadlines with grace.
Demonstrated initiative, ability to work independently and as part of a team with minimal daily supervision.
Proficient with Microsoft Office Suite or related software.
Strong analytical skills to interpret data from reports.
Attention to detail and highly organized. Strong project management skills and time management abilities are essential.
Willingness to work a flexible schedule.
Experience in working with customer relationship management databases is desirable.
Knowledge of AP style is desirable.
Passion for saving land a must. Knowledge of private land conservation techniques and/or land trusts highly desirable.
Compensation
The budgeted salary range for this position is $60,000 - $70,000, commensurate with skills, years of experience, location, and unique background and qualifications of the candidate.
The Land Trust Alliance offers a comprehensive benefits package that includes, but is not limited to, medical, dental, vision and other health coverage; life and disability insurance; paid vacation, personal, sick and holiday leave; and 403(b) retirement benefits.
Contact
Send resume and cover letter via email to careers@lta.org. If email is not an option, applications will be accepted by mail to Human Resources, Land Trust Alliance, 1250 H St, NW, Suite 600, Washington, DC 20005.
The Land Trust Alliance’s mission is to save the places people need and love by strengthening land conservation across America. The Land Trust Alliance is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity, age, disability, marital status or veteran status.
